Text 17293, 29 rader
Skriven 2007-04-06 21:49:46 av Rich Gauszka (1:379/45)
Ärende: Microsoft in spin mode on Zune DRM
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From: "Rich Gauszka" <gauszka@dontspamhotmail.com>

Yet another Microsoft innovation - the flip-flop

http://blog.wired.com/business/2007/04/microsoft_chang.html
Microsoft has wheeled into hardcore spin mode in the wake of Apple and EMI's
DRM announcement made on Monday. Jason Reindorp, head of marketing for Zune at
Microsoft, told the UK Times, "We've been saying for a while that we are aware
that consumers want to have unprotected content." Really? Then what about the
comments Reindorp made in February to The New York Times after the publishing
of Steve Jobs' no-DRM manifesto? Back then, Reindorp called Jobs' anti-DRM
statements "irresponsible, or at the very least na‹ve."

If the spin is making you dizzy, you probably missed the early hints of a
flip-flop given by Reindorp's boss Bill Gates just a few months ago during an
interview with Mike Arrington. Gates said, "DRM is not where it should be, but
you won't get me to say that there should be usage models and different payment
models for usage." Ah yes, a definitive declaration of.something.

Although many applauded Steve Jobs for his righteous no-DRM manifesto, few
believed much would come of it. Now that a heavyweight like EMI has hopped on
the Jobs crazy-like-a-fox train, suddenly everyone (read: Microsoft) has
religion. Still reeling from the historic Apple/EMI announcement, Reindorp went
on to say, "This does open things up a little bit. It potentially makes the
competition more of a device-to-device or service-to-service basis, and will
force the various services to really innovate." It's a miracle, hallelujah!

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