Text 6316, 139 rader
Skriven 2005-07-24 21:14:12 av Mike '/m' (1:379/45)
   Kommentar till text 6313 av Ellen K. (1:379/45)
Ärende: Re: Window closing on Office 2003
=========================================
From: Mike '/m' <mike@barkto.com>


"Insulted"?  I don't think so.

"Aware of what vendor thinks of me"? yes.

Do you *really* think it is good marketing for Microsoft to call its customers
"dinosaurs"?

  /m

On Sun, 24 Jul 2005 18:05:51 -0700, Ellen K. <72322.1016@compuserve.com> wrote:

>Hmm, you think people feel insulted by those ads?   Didn't occur to me
>but I guess you could be right.  Personally I see the ads and think,
>"Yeah, maybe feature x would be nice, but it's not a must-have."  But I
>don't feel insulted.
>
>We have Office 2K on every desktop where the people need a productivity
>suite and they definitely use it.  But I think that's a minority of the
>total users.
>
>On Sun, 24 Jul 2005 17:04:11 -0500, "Randy" <dev@null.org> wrote in
>message <42e40f2a$1@w3.nls.net>:
>
>>Doesn't matter: the net effect is the same.
>>
>>Insulting your customers becuase you haven't upgraded is one of many things
>>that IBM got their head handed to them for. As a datapoint, Office 2K is
>>deolpyed on over 300 seats in my facility-but yet less than 5% use it. Now
>>multiply that by 10-or 100. Does it make sense to be flushing that kind of
>>money down the rathole every 24 to 36 months?
>>
>>Rolling out new versions of Office isn't cheap, and such line items usually
>>have to go real high up the foodchain to get approval-and if those at that
>>tier think the current deployment is 'good enough'....
>>
>>These days, unless a project yields a significant cost takeout or it will
>>give you a double-digit YOY earnings growth, the odds of getting something
>>like an Office refresh in are slim to none-especially if you're in a low or
>>no-growth industry.
>>
>>"Ellen K." <72322.1016@compuserve.com> wrote in message
>>news:5ps7e1h3a14jq18580lg9vasd0ac008agf@4ax.com...
>>> The dinosaurs are the ones who haven't upgraded, I don't think anyone
>>> thinks MS is calling people dinosaurs for buying the software in the
>>> first place.
>>>
>>> On Sun, 24 Jul 2005 09:49:59 -0400, Mike '/m' <mike@barkto.com> wrote in
>>> message <pv67e1p495a0fc6h96otis61jumgrncsn5@4ax.com>:
>>>
>>>>
>>>>Maybe better worded as, ~A lot of people used to buy every other
>>>>version.~  I think that is the crux of Microsoft's problem.
>>>>
>>>>Another part of the problem being Microsoft taking out full-page ads in
>>>>major newspapers to call its customers dinosaurs for buying Microsoft
>>>>software.   I wonder what bright spark in Redmond thought of that
>>>>marketing angle?
>>>>
>>>>
>>>> /m
>>>>
>>>>
>>>>On Sun, 24 Jul 2005 02:35:07 -0700, Ellen K. <72322.1016@compuserve.com>
>>>>wrote:
>>>>
>>>>>A lot of people basically buy every other version.
>>>>>
>>>>>On Thu, 21 Jul 2005 17:18:12 -0400, Mike '/m' <mike@barkto.com> wrote in
>>>>>message <r440e1loq235n47v3r57nti8li0uddd6vd@4ax.com>:
>>>>>
>>>>>>
>>>>>>http://www.channelregister.co.uk/2005/07/21/microsoft_office_2003/
>>>>>>
>>>>>>===
>>>>>>Microsoft is facing an uphill battle to push copies of Office 2003 on
>>>>>>customers and its ISV partner ecosystem, ahead of next year's predicted
>>>>>>launch of Office 12.
>>>>>>
>>>>>>Office 2003 appears to be falling behind in targeted sales for this
>>>>>>point in the product's lifecycle, according to Microsoft's own internal
>>>>>>figures and guidelines. Just 15% of PCs are running Office 2003, two
>>>>>>years into its life, with Office 12 - the next edition of Microsoft's
>>>>>>ubiquitous suite - now on the horizon. However, Microsoft traditionally
>>>>>>expects between 50% and two thirds of customers to be running the
>>>>>>previous version of Office when the new copy ships.
>>>>>>
>>>>>>During a recent press roundtable Chris Capossela, vice president for
>>>>>>Microsoft's Information Worker product management group said that
>>>>>>Microsoft is holding firm on these numbers, and expects two thirds of
>>>>>>the 400m Office installation base will be running Office 2003 at the
>>>>>>time when Office 12 ships.
>>>>>>
>>>>>>That means an awful lot of sales, marketing and product development work
>>>>>>by partners during the next 18 months, in order for Microsoft to hit
>>>>>>those figures.
>>>>>>
>>>>>>News of the gap between sales and expectations explains Microsoft's
>>>>>>recent attempt to tempt partners developing services and add-ins for
>>>>>>Office 2003, and the earlier Office XP, with tall tales of a $140bn
>>>>>>market opportunity in getting customers to move off of old versions of
>>>>>>Office onto newer editions.
>>>>>>
>>>>>>Microsoft believes customers should adopt Office 2003 now, rather than
>>>>>>hold out for the anticipated release of Office 12, in-order to
>>>>>>capitalize on recent advances in the suite's e-mail management, remote
>>>>>>networking and security.
>>>>>>
>>>>>>Capossela said: "It's a matter of how much value do these [features]
>>>>>>have in 0ffice 2003 and are customers willing to wait for 18 months to
>>>>>>do team collaboration or 18 months before they can get their inbox under
>>>>>>control. Eighteen months is along time for people to wait."
>>>>>>
>>>>>>According to analysts, and a sizeable chunk of letters to The Register
>>>>>>on this subject, one hurdle Microsoft must clear is persuading customers
>>>>>>to overcome the basic level of comfort and familiarity they have using
>>>>>>their existing, older, copies of Office. Capossela believes Microsoft
>>>>>>can overcome this inertia by evangelizing people on how the workplace
>>>>>>has changed and later versions of Office can meet their needs.
>>>>>>
>>>>>>"For us, it's telling people about the things they can do that add [to]
>>>>>>the changing workplace. It's about what are the pains of the changing
>>>>>>workplace... the fact e-mail has quadrupled. The Outlook we shipped then
>>>>>>wasn't great as handling tons of e-mail or you don't have to VPN into
>>>>>>the core network from an internet café," Capossela said....
>>>>>>===
>>>>>>
>>>>>>
>>>>>>To paraphrase Microsoft, ~upgrade now because we need the revenue.  then
>>>>>>upgrade again in 18 months because we want you to.~
>>>>>>
>>>>>> /m
>>>
>>

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