Text 7715, 121 rader
Skriven 2005-10-17 18:13:40 av Mike '/m' (1:379/45)
Ärende: Powerful revelations are found in Apple's new trademark
===============================================================
From: Mike '/m' <mike@barkto.com>


http://www.macsimumnews.com/index.php/archive/vingle_powerful_revelations_are_f
ound_in_apples_new_trademark/

===
About the trademark applications

Within Apple’s third Trademark/Service Mark application numbered US serial
number 78728980 for VINGLE, filed on Oct. 7, 2005, Apple specifically filed it
with the inclusion of three distinct International Classes. Only class 038 was
reported on last week which pertained to “Telecommunication services, for the
transmission of messages among computer users.ö The other two International
Classes within that same filing went unreported. They were classes 041 and 042,
which include the following:

International Class 041: pertains to “Education via a global computer network,
to enable users to program content. Education is specifically defined as,
“providing of training and on-line facilities.ö

International Class 042: pertains primarily to “Search Engines, Internet
Services and Browsing, and is presented as follows:

Providing search engines for obtaining data via communications and computer
networks; providing temporary use of on-line non-downloadable software to
enable users to program audio, video, text and other multimedia content,
including music, concerts, videos, radio, television, news, sports, games,
cultural events, and entertainment-related programs; Internet services, namely,
creating indexes of information, sites and other resources available on
communications and computer networks for others; searching, browsing and
retrieving information, sites, and other resources available on communications
and computer networks for others.

About potential markets

Being that education is one of Apple’s largest markets, reporting the fact that
Apple has registered International Class 041 in respect to one application for
VINGLE is in my view essential to bring to light. Apple must have a specific
initiative in the pipeline that would require its implementation. Education via
a global computer network in context with training and on-line facilities as
noted above is both revealing and promising.

Apple’s registering InternationalClass 042 in respect to another application
for VINGLE is perhaps the most mysterious and intriguing of any. Yet in context
with the very limitations contained within this international class itself and
Apple’s release of Front Row less than a week after the VINGLE trademark was
made public, we could now see the connection.
The fact that the context is restricted to only providing temporary use of
on-line non-downloadable software to enable users to program all manner of
entertainment including radio implies that this will be used as an online
entertainment guide or an extended version of Front Row at a later day in time.
The second half of international class 042 relates to the fact that this
entertainment guide or Front Row as related to VINGLE could be made available
to other devices like a cell phone or wireless iPod in the not too distant
future.

Lastly and perhaps interrelated is the fact that Apple recently announced TVö
target=ö_blankö
>http://www.apple.com/pr/library/2005/oct/12itunes.html]TV[/url]
programming could be pointing to international class 042 in respect to
temporary use of non-downloadable software simply translating to future TV
program rentals. Today, Apple’s emphasis is of course on purchasing programming
due to the fact that it takes 10-20 minutes per TV program download. Broadband
limitations today dictate that rentals wouldn’t be feasible. But as next
generation broadband networks come to market offering blistering speeds, TV
rental programming based on a limited use within 24 hours, will likely be a
future web service option from Apple.

Think Vingle Bar

Now this is where the fun part of the trademark VINGLE really begins. Apple’s
second Trademark/Service Mark application filed under US Serial number 78728964
pertains to retail store services. More specifically, it includes the context
of “information, advisory and consultancy services.ö Currently, for matters
relating to all things Mac, Apple ingeniously created the information, advisory
and consultancy service within Apple Stores known as the Genius Bar.

In extending that same logic that’s presented within international class 035 of
this new trademark, we could certainly deduct that Apple could be considering
the launch of the Vingle Bar – for the purposes of providing information,
advisory and consultancy services about a mysterious new line of hardware and
web services. In context with all related aspects of all three separate
Trademark applications, this could be the stunner!

In fact, Apple’s recent admission that 2006 would usher in up to 30 new retail
stores could, and I stress could, be in context with yet another kind of Apple
retail store dedicated to the Digital Hub or simply a new kind of mega store
combination. Hmm, selling full home theater systems would certainly require a
new home to properly display them in, wouldn’t they? Yes of course. And
providing information, advisory and consultancy services to assist consumers in
their purchases of systems like next generation in-home theater systems would
certainly require a new kind of Apple Genius, under the scope of the Vingle
Bar.

The Apple/Disney alliance’s successful launch of TV programming last week has
sent shockwaves throughout the entire entertainment ecosystem, from network
affiliates to Hollywood’s unions. The writing is on the wall folks. Everything
is about to change in entertainment, and especially all things relating to
television. It may take a little more time to get there, but we’ve all just
witnessed the next phase of Apple’s next wave internet strategy pertaining to
the digital hub. And if you don’t get that yet, then the entertainment industry
certainly did!

So the painfully obvious question becomes this: if Apple is leading the digital
revolution in entertainment with their iTunes Music Store, a complete line of
iPod hardware and now TV programs for purchase, will Apple not take the lead in
reinventing the hardware that will drive this revolution deeper into the home
with next generation in-home theaters and stereos? You be the judge. But
something tells me that when Steve Jobs stated that “Toto, we’re not in Kansas
anymoreö (event at 1:1:55), there was a lot more behind that statement that
meets the eye. Hmm, come to think of it, that line taken from the movie the
Wizard of Oz was stated as Dorothy’s world transitioned from black and white
into full color: A leap frog indeed, for its time. My-oh-my, what can Apple be
thinking of next! ....
===

 /m

--- BBBS/NT v4.01 Flag-5
 * Origin: Barktopia BBS Site http://HarborWebs.com:8081 (1:379/45)